What is a foodprint? And how are millennials changing The Way We Eat
Well, just like the carbon footprint you produce every year through the release of greenhouse gases like carbon dioxide, you also produce a carbon foodprint through the hidden emissions of the foods you choose to eat. Unlike a car, you can’t see the release of greenhouse gases from a steak or hamburger, but that doesn’t mean it’s not there. The hidden trail of a meal’s entire trip from farm to plate is filled with carbon-emitting processes.
Millennials, are credited for being the ones who are out to “change the world.” They’re the most in tune with technology. They’re the most likely to go out to eat. And most importantly, they’re the ones who’ve changed the idea of value.
Millennials are leading the change in the food revolution. From fast casual to farm-to-table, we are always hearing about this generation finding something new to take hold of.
3 Reasons why Millennials are leading the food revolution:
1. The Shifting Environment
Millennials love going out to eat. In fact, according to an analysis of historical data on food-spending habits eating out has increased to a current 43.5%. of course, this doesn’t rest solely on millennials:
Going out to eat or ordering takeout saw an initial increase in popularity as more women entered the workforce. In addition, people are just busier, and don’t always have the time to prepare a home-cooked meal.
This has caused a rise not just in going out, but in the explosion of the fast-casual chain, which may soon overtake the fast food chains. By offering healthier choices that someone can get on the go, fast casual’s quality and availability have allowed it to become one of the primary options for millennials. Plus, these restaurants generally offer much more variety than their fast food counterparts, which gives them a significant edge.
2. A Healthier Approach
Millennials are some of the healthiest eaters of any generation. According to the Organic Trade Association, 52% of organic consumers are millennials. Furthermore, these folks eat 52% more vegetables than older generations. Millennials are highly aware of their eating habits.
While the health trends of the early 2000s have come and gone (e.g., McDonald’s offering salads), millennials haven’t stopped paying attention to healthy eating. After all, these folks have grown up in a time when obesity is at an all-time high, which they’ve been making great efforts to combat.
Additionally, millennials place a lot more value in what they put into their body, educating themselves on the benefits of natural and organic foods. This is supported by shifts in diet as well: a staggering 40% of millennials are reportedly taking on a plant-based diet.
Frankly, these changes in mentality and behavior shouldn’t come as a surprise. This generation is better informed and better educated, and they’re willing to go the extra mile to get what they perceive as the best value for their dollar.
3. Buying Habits
Millennials aren’t just changing the food we’re buying; they’re changing how we’re buying it. An excellent example of this is the rise in grocery- and meal-delivery services such as Door To Door Organics and Blue Apron, which offer high-quality natural or organic foods brought straight to your door.
Let’s face it: we are busy and we don’t always have time to cook or even pick up something that satisfies our hunger, which can leave us making decisions that aren’t exactly the healthiest. Enter - ready-to-go packages with fresh ingredients. food like this may be a game-changer in a couple of years.
The future of food is going to be guided by millennials’ current concerns and desires, and it’s going to be interesting to see how companies will continue to come up with new, creative solutions. Considering that the food industry has remained relatively stagnant in terms of delivery and options over the past few decades, we’re overdue for a facelift. Overall, the future of food is looking bright; the only question is: how far do you think it can grow?